The OSCE Center in Dushanbe will provide several Tajik newspapers with special funds to support their self-development. Since the early 1990-s, newspapers in Tajikistan are published only once a week; most of them print not more than 3-5 thousand copies a week.
“This measure is designed to increase printouts and expand circulation of Tajik newspapers, — says Michael Unland, representative of the OSCE Center in Dushanbe. — We cannot compare Tajikistan with Western countries in terms of the number of newspapers per capita and the quality of printing. However, the Kyrgyz daily “Vecherny Bishkek” releases 120 thousand copies a week, whereas the total number of Tajik newspapers is hardly a half of this amount”. It is logical that advertisers are not interested in small newspapers with limited circulation.
According to the recent OSCE study conducted in Tajikistan, about 30 percent of all expenditures related to printing are costs of polygraphic materials and paper. The average price of paper for printing in Tajikistan is $1,000 per ton. Saimiddin Dustov, chairman of the NGO “Informatics for Democracy and National Progress” considers that Tajik publishers should use the OSCE grant funds at their own discretion, i.e. those who are close to the “threshold of sustainability and profitability” could use the money to increase salaries of their staff.
Those applying for grants to OSCE must develop and present clear and comprehensive business plans reflecting forthcoming changes in the quality of their outlets. The editing board must show the way towards financial sustainability, the stable increase in the number of copies, the expansion of circulation, and the decrease in production costs.
Nuriddin Karshibayev, chairman of the Tajik National Association of Independent Media (NANSMIT) considers that editors should pay special attention to the contents of newspapers, i.e. publications must be topical; authors should touch upon the most relevant social, economic and political issues. “One-time grant infusions from international donors would hardly change the situation in the media, — says Karshibayev. — Editors and publishers should think of their commercial sustainability, which largely depends on their own efforts”.
Independent journalist Rajabi Mirzo thinks that the media needs support from the government. However, the authorities somehow are not interested in the development of the media market in the country. The energy crisis last winter has revealed reluctance of the government to help the printing media. The State-owned printing house Sharki Ozod is the facility for most of the Tajik newspapers. During the crisis, this printing house was supplied with electricity only 5 hours a day.
“Regrettably, the energy crisis will continue in Tajikistan, — says Rajabi Mirzo. — Most of the population cannot watch TV programs, and newspapers remain the main source of information. The Tajik State television receives both electricity and funds from the national budget, whereas the main printing facility – also fully controlled by the government – is lacking electricity…” – says Rajabi Mirzo.
Based on a piece by Nigora Bukharizade, Deutsche W
Источник: http://www.ariana.su/